A successful health care real estate strategy requires research and trusted partners
Facing constant reductions in payor reimbursement rates, regional and community health care systems actively seek ways to improve margins and enhance their effectiveness. To achieve this, hospitals are thinking lean: less cost, fewer employees and less cumbersome processes. At the same time, health care providers are working toward enhancing the overall patient experience, ease of access, meaningful outcomes and greater market share. With this perspective in mind, an increasing number of health systems are expanding their footprint and geographic reach utilizing creative ambulatory strategies that increasingly focus on deploying the right facilities in strategic locations. In the current competitive health care landscape, many of the larger players have found that smaller, more efficient facilities located closer to the populations they are looking to serve that incorporate a branded appearance and programmatic design will quickly build brand awareness with the consumer and provide speed to market resulting in increased market share. Whether it is an offensive or defensive play, this tactic has proven successful in the retail world, and it translates very well to the delivery of health care. However, research and trustworthy [...]
